Evidence quality

Reporting bias

Distortion caused when some measured outcomes or analyses are selectively reported.

What it means

Definition

Reporting bias. Reporting bias arises when studies emphasise favourable outcomes and omit or downplay less favourable ones. It is especially important when trial protocols list many outcomes.

What it can tell you

It can help clarify what sort of evidence or claim is being discussed.

What it cannot tell you

It cannot, by itself, prove that the headline is accurate or clinically important.

Headline trap

Why this matters in headlines

A paper may highlight a positive secondary outcome while the main outcome was negative.