deHype terminology

Evidence strength

How much confidence the available evidence can reasonably support.

What it means

Definition

Evidence strength: Evidence strength depends on study design, quality, consistency, size, directness, and relevance to the claim being made.

What it can tell you

It can help explain why a report is cautious even when the underlying study is real.

What it cannot tell you

It cannot replace reading the source evidence, methods and limitations.

Headline trap

Why this matters in headlines

A large human trial usually provides stronger evidence than a small animal study for a consumer health claim.